The question, circa 2005: How to bring sustainability to the mainstream?

The answer: Start a company that offers sustainably-made products that are beautiful to the eye.

In 2005, I took a leap. Inspired by the book Cradle to Cradle and a lifelong interest in environmentalism, I started a first-of-its-kind retail business. All our products adhered to our motto: “Design first, sustainable always.”

Branch grew from humble origins in a one-bedroom apartment into a thriving online store with acclaim from the press and customers alike.